In this engaging biography, readers will learn about the pioneer of Play-Doh, Joseph McVicker. Follow the story from McVicker's childhood, his education at Brown University, joining his father's company Kutol Products, and his reinvention of the company's Kutol Wall Cleaner as Play-Doh. Learn how Play-Doh is made, who came up with the name, the role of Captain Kangaroo in Play-Doh's success, and about other Play-Doh products. McVicker's family, retirement, and pursuits in examining life's big questions are covered.

Born into the business -- A curious child -- Growing pains -- Life goes on -- A family legend -- A big idea -- Bright name, bright future -- Product placement -- The play-doh recipe -- Separate ways -- The shape of success.