As one of Canada's best-known mavericks of industry, Peter Pocklington is both reviled and revered. In "I'd Trade Him Again", Pocklington''s story is told for the first time. It's a story of hockey and baseball, of politics and trade unions, of entrepreneurship and commitment. Above all, it''s the story of how one man's resolve and tenacity catapulted him from small-town car dealer to one of the most famous personalities in Canadian sports and business. Like Pocklington himself, it's a story that's never dull.